About the H30K™ Method
From empty classes to a 30,000-student movement
The H30K™ Method was created when a struggling firearms instructor finally cracked the code: stop selling "classes" and start leading a movement built on experience, meaning, and transformation.
H30K™ is a step-by-step marketing and movement-building system created inside a real gun range, not in a boardroom.
After the Aurora Batman movie theater massacre, Andy Hallinan walked away from corporate marketing, became a firearms instructor, and spent years struggling to fill his classes. When he finally built a direct-response funnel and an unforgettable student experience, everything changed: the classes filled, the brand exploded nationally, and more than 30,000 students came through his doors.
The H30K™ Method packages those battle-tested systems so you can build your own movement: packed classes, loyal members, and a mission-driven brand that outlasts any algorithm change or ad policy.
What H30K™ stands for in your business:
Your classes stop being "content" and become an experience people talk about for years.
Your brand stops begging for attention and starts carrying real meaning and purpose.
Your students stop feeling like customers and start living a visible transformation.
Your offers stop looking random and become a clear journey people can follow.
Your marketing stops being awkward sales and becomes a bold, clear invitation.
The Catalyst
A Mission Is Born
Walked away from corporate marketing to become a firearms instructor with a purpose.
The Struggle
Empty Chairs, Hard Lessons
Years of struggling to fill classes, learning what doesn't work in firearms marketing.
The Breakthrough
The Code Is Cracked
Direct-response funnels + unforgettable experiences = explosive growth.
The Result
30,000+ Students
A movement that outlasts algorithms, ad policies, and market shifts.
Five core steps to turn a
business into a movement
Every campaign, funnel, and offer you build plugs into these five moves.
They're simple on purpose and powerful when you implement them.
1
Give Them an Experience
Every touchpoint creates excitement and lasting impressions that keep students coming back.
2
Give Them Meaning
Students gain purpose, belonging, and connection that naturally builds loyalty.
3
Give Them Transformation
Nervous gun owners become confident protectors, turning students into lifelong advocates.
4
Give Them a Journey
Clear milestones and achievements keep students engaged and returning regularly.
5
Give Them an Invitation
Every interaction becomes a confident invitation that drives consistent enrollments and bookings.
…And much more waiting inside the H30K™ Method!
Ready to build your movement?
Book a strategy call and let's map out how these five steps can transform your firearms business.
The H30K™ Method
Expert marketing solutions for instructors looking to grow their business and fill their classes.
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